Sponsorship
Identify the leaders to champion the change
Excitement
Communicate the benefits of the change
Hype
Leverage the power of internal marketing to promote the new technology
Excite is the first of four primary phases of change management and is crucial to familiarize everyone in the company with the change plan, new technology and the benefits that come with it.
Step 1. Engage sponsors
The key to bringing your end users on board is to identify executive sponsors and business leaders within your organisation. They are the ones who dedicate resources and provide support and leadership for the change. To make their sponsorship as effective as possible it is also important to equip sponsors with coaching and advice, which is what we at Procise offer with our experience of many successfully completed projects.
Step 2. Analyze organization
Any change that has an impact on your employees requires a thorough analysis of its end users and their processes to understand who in the organisation and how will be impacted by the future change. This way it is possible to provide end users with relevant and timely support and find the best way to introduce them to the new technology.
Step 3. Plan communications
Creating awareness is achieved through a clear message via various communication channels. Both messaging and marketing efforts should complement each other to promote a new toolset and excite people with its promising positive influence on their work.
Step 4. Plan training
Spreading the word about the change is good, but your employees need concrete experience with the new technology. After providing theoretical materials be sure to prepare customized training in different formats such as webinars or training videos with relevant practices and use cases. Executives should participate in live training or 1:1 coaching.
Takeaway
Be sure to take time and plan the change thoroughly: every missing link - be it sponsors, communications or training preparation - will result in slow progress and overall dissatisfaction.
To improve is to change; to be perfect is to change often.
- Winston Churchill