Expand is the third of four primary phases of change management which focuses on continuing the processes of the second phase and helps to identify the critical gaps.

Step 1. Promote adoption

Remind key figures to continue active involvement in the transformation journey. Their promotion efforts are invaluable for the organisation.

Step 2. Prioritize transformation opportunities

At this point the cultural challenges and skill gaps will inevitably come to light. Be sure to quickly address those issues as to not let them slow down the change. Upon identifying the gaps between current and desired states, you are in a better position to assess what needs to be done to ready your organisation.

Step 3. Continue communications

Now that the end users have already had a closer look at the new toolset, it might be beneficial to share use cases. All the insights should support the positive image of the change and remind the employees about the benefits coming with it.

Step 4. Continue training

After the end users complete the basic training they should continue with more advanced ones. It will prove itself useful in the long run to invest more time in preparation, so that the team can use the new technology to the maximum after the transformational journey is complete.